Tripadvisor wants to become the Facebook of travel
And now the new version of Tripadvisor is showing up. Besides becoming, the travel social network, the site especially wishes to open up to tourism professionals, before seeing further ? Maybe.
Written by La Rédaction on Wednesday 14 November 2018
Tripadvisor launches its new version and is interested in you – Photo credit : Tripadvisor
After restaurants and hotels, Tripdavisor is tackling the world of travel by creating a new feature of the same name on its portal. Beyond becoming a real social network, the new version of the review platform intends to disrupt tourism by allowing Internet users to “better plan their stays by easily finding the hotel, the perfect experience or restaurant for them” Selon Stephen Kaufer, P-DG de TripAdvisor.
And for “revolutionize travel once again” the American site will allow its visitors to interact with other members and plan their next stays.
To do this, after individuals, Tripadvisor has opened up to brands, publishers and influencers, then proposing “pictures, videos, travel guides and inspiring articles” a bit like Facebook or Linkedin.
But beyond the content provided on the site, it is above all the possibility of creating trips which could worry or interest tourism professionals. Once registered on the new social network, the member can then create and access “Travels”.
This new version of Tripadvisor is now available, this Wednesday 14 November 2018.
The future Facebook or Amazon of travel ?
“This is just the beginning for TripAdvisor as we continue to work with the community to build the best experience for travelers around the world.
Over the next few weeks, we will welcome more brands and influencers to our travel feed and allow members to upload and share videos and articles” ajoute Stephen Kaufer.
If many influencers have already joined the platform, and will generate visits, Tripadvisor especially waiting for brands in particular “hotels, airlines, and cruises, restaurants…”
These will undoubtedly make it possible to create new income., of a social network that will strive to better understand the expectations of its members, and especially their next vacation spots.
Pour le moment, nothing says that the platform will start selling stays. However, by collecting data from its members, the technological advance that this new version gives it could well push it to see further, and ultimately become the tourism marketplace.
So the new Tripadvisor, Facebook or Amazon of travel ?