E-mailing is a marketing branch of sending emails to his business dealings. It represents an effective communication tool with multiple advantages. What are the good reasons to use it? ?
Its ease of use
L’e-mailing (ou emailing) is an easy job since it only involves sending emails to customers listed in its database. The important thing is to properly build your database and write your letter well.. The latter must be as personalized as possible while being impactful and catchy. The important thing is to appeal to those to whom you send the email. It goes without saying that an e-mail intended for a young student of 18 years will use different jargon than an email intended for a senior manager of 50 years.
Its high and fast return rate
According to a study (on Impact Net), e-mailing is the communication medium that has the most efficient return rate. Returns are generally immediate and can reach up to 15%. This is due to the fact that Internet users receive emails in just a few minutes.. So they can respond immediately, and this, whether the product/service interests them or not.
Its affordable cost
To succeed in your emailing campaigns, it is advisable to have good software intended for this purpose. This purchase represents the only major expense regarding this task but once the software is acquired, e-mailing will be done quickly and at a lower cost. Its cost will be amortized very quickly.