Training objectives
- Recruit Facebook Business Page fans
- Retain fans of the Facebook Business Page
- Know the applications labeled by Facebook
- Optimize your actions on social networks
- Buy advertising space on Facebook
Training program
Part No. 1 : Recruit & retain your Fans
- Overview of the features of a Facebook professional page
- Typology of applications developed to be plugged into your Facebook Fan Page
- How to find and use Applications ?
- Getting to know F-commerce The “social gaming” phenomenon
- Enable sharing (buzz) on Facebook
- Define the rhythm of publications
- Give visibility on Facebook to other social media used
- Analyze Fan Page statistics
- Manage your Page from a Smartphone
- Buy paid advertising campaigns
- Broadcast Facebook posts to Twitter and others
- Use the levers
- Analyze the sources of traffic generated on the site (Google Analytics)
- Good practices and examples of successful actions
Part No. 2 : Workshop exercises
- Define your strategy on Facebook
- Define your goals
- Creativity workshop to identify actions to take
- Define the action plan to be implemented
Obtain information and prices on Facebook Coaching ICI