With the Google algorithm update that took place on 21 last April the question “Do I have to have a mobile-friendly site ? » comes back strong. In my opinion it is inevitable. Here are a few points that should convince you to take the plunge.
1. Improve your SEO.
You guessed it with this Google update, I had to tell you about it. Google has officially announced that “mobile friendly” sites will be better positioned in its results. Depuis le 21 avril it is in place and the first effects are already being felt (source: JDN, Yoda). You will tell me that it only affects the results displayed on mobile and that the results on desktop computers should not change. In fact, that's what Google said., but being well positioned requires many and different levers. By increasing your mobile traffic you also increase your linkbaiting potential., you are more likely to get fans on social media, comments that will improve your content, etc… In short, the more traffic you will have the more you will improve your SEO. It is therefore difficult to do without visitors from mobiles.
2. Take advantage of the “mobile friendly” label.
The higher you will be in Google results, the more you will be visible to Internet users., everyone knows it. But Google has also set up (at the end of last year) a “mobile friendly” label which looks like this :
The presence of this label will indicate to the user that the site will be displayed correctly on his mobile phone.. There is therefore a good chance that the click rate on the links bearing the mention « mobile friendly » is far superior to links from non-optimized sites. Cherry on the cake, by increasing your click through rate you will improve your SEO.
According to Olivier Duffez (Source webrankinfo):
If your CTR is higher than the normal CTR you should have based on your position, you will gain positions.
You therefore enter a virtuous circle for your SEO, nice no ?
3. Get a head start on your competitors.
Here's one more SEO-related reason. Google attaches great importance to the authority of a site.. That is to say its general popularity. By gaining positions in search engines today you increase your reputation/authority tomorrow and you will thus be much more difficult to “dislodge” from your leading position by your competitors..
4. Focus on the future.
If you haven't realized it yet, know that in the field of internet surfing, the desktop computer is dying or even already dead. The numbers are clear.
Internet users surf on average 4,8 hours a day via a computer and 2,1 hours via mobile. Knowing that access to mobile Internet doubles every year, I let you guess how much longer Internet users will go through something other than their laptop or tablet to visit your site. If you add to this the speed at which the 4G networks and wifi hotspots are deployed, the conclusion is clear. (source blog of the moderator)
5. Improve the impact of your e-mailings.
If you regularly send e-mails (and if you don't you should), making your site mobile friendly will improve the conversion rate of your campaigns. Why ? Simply because the emails you send are mostly read on mobile devices. According to movableink (source) 67% of emails are read on tablet or smartphone and of course these figures should not decrease in the years to come. Donc, if your emails are viewed on smartphones but they redirect users to a site they cannot visit correctly, you are only increasing your bounce rate and reducing your conversion rate.
6. Improve the impact of social networks.
Just like e-mailing, social networks are mostly consulted on mobile. In 2015 Facebook is 798 million daily mobile users and an increase in this trend of 31% (Moderator blog source). If your customers are on social networks, it is essential that they can consult your site from their smartphone or tablet..
7. Benefit from modern payment solutions.
Simplify the act of purchase as much as possible, this is what every trader would like to do and there are already many solutions that can achieve this. This solution mostly goes via mobile and allows users to pay directly via their smartphone., or prepaid accounts, etc….
You can implement this type of solution on your online store, but if your site is not viewable on mobiles, no one will get to the choice of payment method and the impact on your sales will be insignificant. It's a shame because these payment methods are very fashionable and should very soon become essential..
8. Communicate in innovative ways.
I will quickly pass on the promotion by SMS, I do not like it (I liken it to spam) but it is difficult to pass by when talking about mobile communication. So if you have a mobile friendly site, SMS campaigns open to you. But you can also use all kinds of communications that did not exist before. Like geolocation advertising, the advertising banner on applications, etc…
9. Improve readability across all media.
When I talk about making a site “mobile friendly” I mean making it “responsive” so that it is readable on a very large number of media..
In addition to the fact that your site will be easily usable on mobile and tablet, it will also fit on different computer screens that have less and less standard sizes.
The offer is becoming more and more diversified, between the notebooks, hybrids, ultraportables, giant screens, etc.. it becomes difficult to determine on which medium the site will be viewed in most cases. Might as well make sure that it is displayed correctly on as many of them as possible.
10. 'Cause you should have done it already.
There are 20 years have told you that you have to be on the internet, that was the future and finally you put 15 years to make up your mind. The market is now saturated with sites and standing out is becoming very complicated. Mobile internet is now, not in 15 years !
How do I know if my site is mobile friendly? ?
It's simple, Google has kindly provided us with a tool to scan the pages of your site.
Meet here and indicate the url of your site, google will tell you if it is compatible with mobiles and will identify any errors.
This tool tests pages one by one, you can also use Google webmaster tools for regular reporting of mobile errors detected by Googlebot.
If you want to make your site responsive and get a quote
contact me !
Source http://blog.manit4c.com/