Gathering millions of subscribers, social networks have become the playground of businesses. Real advertising springboards, social network sites have serious advantages which attract an ever-increasing number of companies, as was the case with Mercedes-Benz France..
The company's primary motivation for entering social media was to rejuvenate its brand.. In France, its products, which seemed mainly reserved for a privileged class, needed a fresh boost. With the upcoming arrival of new products, the SL, the M Class, the CLS Shooting Brake or the CLA, the brand wanted to put all the chances on its side by seducing and changing the way Internet users view the brand.
Highlighting its strong points such as quality, comfort or safety, the brand achieved excellent results. His campaign also attracted nearly 50% of its relationships regarding compact cars. Marketing side, the budget allocated to online advertising increased from 5 à 30% in just three years. It is now difficult to do without it, social networks are now essential tools for professionals.
