Social networks within companies

Social phenomena that experienced a jump towards the year 2008, social networks have currently become an essential tool on the community level but also on the professional level. Companies have quickly become aware of this and are investing more and more in corporate social networks..

If Internet users' enthusiasm for social networks skyrockets from 2008, it's in 2010 that it is experiencing a huge peak. Having noted the potential of these networks, companies such as Danone, LVMH, Alcatel and Orange are embarking on the adventure and creating their own network. Most were initially content to include social networks in their hiring process, neglecting the social side. D’ailleurs, we see that currently 44% companies hire staff through social networks. Alone 21% of them fostered new approaches to collaboration by creating a corporate social network.

As an example, we can cite the case of BNP Paribas which set up a corporate social network. The creation of this network was undertaken by the financing and investment bank which preferred to act in the face of the inaction of managers. However, the latter would benefit from engaging in this network where members of the same organization interact and develop social ties. For a large company like Danone, installed in nearly 90 pays, such a network is essential. The company also hopes to connect its 60 000 employees to the network through the implementation of devices such as tablets or mobile phones.

The creation of a corporate social network relies on two important points : allow the consolidation of links between members but also the sharing and transmission of knowledge. A step towards which companies, aware of the insufficient supervision of their employees, just starting to move forward.