Facebook is testing a new home page for logged out users

Earlier this year, Facebook started showing ads to users as soon as they log out on the desktop version. Ads have replaced the traditional home page

«Login with Facebook » which was tasteless, to say the least. NOW, It appears Facebook is testing a new batch of logout pages to a select group of users, with the aim of improving the vision of things between the connection process / disconnection.

According to screenshots published by TechCrunch, Some of the new home pages for logged out users feature an interesting map of the Facebook universe, as well as a beautiful couple in the background of an autumn landscape.

Take a look at the new pages :

 

I haven't seen all the new disconnected home pages yet. Currently, whenever I log out I am always greeted with the traditional login box, which was recently edited by Facebook to incorporate its video « The Chairs » that the company released for the billionth user.

Facebook confirmed that the new home pages exist, but specifying : « we are constantly testing new products and features across the site. We have nothing more to share at this time ». An answer we have all come to know and love…

Sure, by showing one of these new images focused on registered pages would allow Facebook to show users another ad based on them. Facebook has not yet published any ads on their site in mode « connected », but we could quickly see this idea appear on the login page :

 

And from time to time, and fashion « disconnected » users will also see a landing page that has a Bing search engine.