Community Manager, Toamasina - Madagascar, a poorly known profession

This profession of Community Manager in Madagascar, young and poorly known, is one of the new professions of the web.

The time has come… des community managers.

Community management occupies an increasingly important place within companies. It is now an integral part of communication strategies.

The community manager also regularly assumes the function of content manager. That is to say, he creates the editorial content for a company or a brand (internal aspect, pro-active approach).
But its main function is to manage the relationship with the communities (external aspect, reactive approach), (blog, forum, social networks…). As a community manager, he must create the link between a brand / a company and its customers. To do this, it recruits and retains its members by animating community tools. Its role is to work to enhance the image of a company / brand in order to increase its notoriety. To do this, he must monitor and moderate exchanges between the company / brand and its Internet users to ensure respect for ethics and avoid overflows. He must also listen to his community in order to meet his expectations.

source media.buzz.com