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d'une communication politique.

Nowadays, no longer does an electoral campaign take place without a candidate declaring themselves via a blog, Twitter, Facebook… Communication professionals, and web marketing are called upon to work on the image and e-reputation of the candidate. Does the web approach have more impact than an approach using traditional media in political communication??

Social networks and web marketing strategy : effective tools to create a buzz as soon as the candidate is announced

At the end of an electoral meeting, communications teams are on alert. Hanging maneuvers, marketing and web marketing strategies are designed to « captivate from the announcement of the future candidate ». Ici, no question of retaining the Internet user « maybe later ! », the first idea is to prepare the ground for the campaign. The example comes to us from the United States in 2007 with this relevant use of social networks during the campaign of candidate Barack Obama. Successful e-campaign, because the candidate became « 21 months later » the 44th president of Uncle Sam’s country.

The announcement of the candidacy is a key moment. Its staging constitutes a playing card, it allows you to « capture the attention of the Internet user and make them a potential voter on the upcoming election day ». In a word, kill two or more birds with one stone. Like the launch of a product, of a brand, of a television series or a social network, advertising strategies are planned for the purposes of wide dissemination and optimal visibility of the declared candidate. Are then essential :

The choice of social network or blog for the candidate announcement:

This choice cannot be improvised. It takes into account the preference of Internet users of one social network over another and takes into account windows of opportunity in terms of visibility, of relaying information and the speed of disseminating it in several signs or languages. Which social network or blog favored to the detriment of the other ? Better, to optimize the visibility of the candidate, combined strategies across multiple networks can be implemented : Twitter and/or Facebook…

The time and day of the advert

The broadcast of the candidate's announcement follows a timetable. Whatever one might say, make your announcement on a Saturday, a Sunday or another day of the week has all its importance. Ainsi, the information can « make the headlines » of the evening, and the « world tour » in a few clicks, tweets, retweets ou likes… and occupy an essential place in the news on the same day and/or the following days.