An internal social network would increase the productivity of 25%
La transposition au sein des entreprises de réseaux sociaux sur le modèle de Facebook permettrait d'accroître leur productivité de 20 à 25%, affirms a study carried out by the firm McKinsey among 4261 companies around the world and made public on Thursday.
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«Nous avons analysé l'impact des technologies sociales, or those allowing the formation of social networks and communities, to see how, by importing them into businesses, they improved productivity», a résumé à l'AFP Eric Hazan, in charge of the internet/media division for McKinsey France.
«Il s'agit de transposer dans la pratique des entreprises l'équivalent d'un réseau social de type Facebook, pour l'utiliser non seulement en interne mais aussi vers les clients», he explains.
72% of the companies surveyed already indicate that they use «one or more social networks as part of their activities, soit trois fois plus qu'en 2008», according to the report, which also reminds us that more than 1,5 billion people around the world are registered on a social network.
«But the main sources of value creation linked to social networks still remain largely unexplored, ils résident dans le potentiel de productivité lié à l'amélioration des processus collaboratifs, within companies and between partner companies», says McKinsey.
The firm believes that «thanks to optimal use of social networks, des gains de productivité de l'ordre de 20 à 25% would be possible for employees» in their marketing activities, product development, or sales and after-sales service, etc.
«Of 900 billion to 1300 billions of dollars in possible annual gains could be unlocked, at various levels of the value chain», affirme McKinsey.
The companies that would benefit the most from this optimization are those operating in the personal financial services sectors., everyday consumer goods or even high value-added business services, according to the report.
Source http://techno.lapresse.ca