Three solutions to survive the divorce of LinkedIn and Twitter

The divorce of Twitter and LinkedIn which occurred last Friday made many unhappy among their common users, many of whom synchronized their profiles on the two sites. Due to a change in policy from the first, Twitter posts from these users no longer automatically appear on their LinkdIn profile. Here are three solutions to adapt to this change.

1. Post different content on LinkedIn

A user's professional contacts on LinkedIn generally constitute a different audience than their followers on Twitter. What's more, while abbreviations and elisions are acceptable on Twitter given the limit of 140 characters, such written language is not necessarily appropriate on LinkedIn. After all, an individual’s LinkedIn profile is, in a way, the online version of their CV. and the presence of mistakes or sentences with a dubious structure could stain it.

Therefore, several users would benefit from taking advantage of the change to personalize the content they publish on LinkedIn.

2. «Twitter» from LinkedIn

Tweets published on Twitter can no longer be automatically published on LinkedIn, but the opposite is always possible. In a post published on the LinkedIn blog, Ryan Roslansky encourages users who want to continue publishing the same content on both sites to do so from LinkedIn. To do this, simply check the box associated with the Twitter logo in the professional network publication box.. Said box even indicates the number of characters of the message being written, so as to allow users not to exceed the limit of 140 Twitter characters.

3. Use a third-party publishing service

A large number of social media users, and especially those on Twitter, have been using apps like TweetDeck for a long time, HootSuite ou Seesmic. These services allow you to publish the same message on several networks, dont Twitter, LinkedIn and Facebook. These services also make it possible to feed several distinct profiles on the same network as well as to publish delayed messages..

Mostly available online, in the form of software and mobile applications, these services allow you to do without the Twitter interface. However, except TweetDeck, which is now owned by Twitter, the other two tools mentioned are vulnerable, since nothing says that Twitter will not eventually crack down on them in the same way as it did with LinkedIn.

source http://www.lesaffaires.com by JULIEN BRAULT