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3 April 2018, Commentaires: 0

Social networks can be a real lever e-marketing for companies wishing to communicate widely on their products.

Real Facebook pool which today brings together more than 300 000 members in Madagascar. Of course, with such an address book, Facebook can also be an excellent vector for advertising campaigns. Strong point of social networks, They are accessible to (presque) all budgets and allow a real control of the budget.

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We offer a payment method for advertisements.

At the pub have clicks (cpl)

The cost can be very low ! The bets start at 9000 AR per day for advertising !

But don't have an illusion, pour 9000 Ar, Your advertisement is not likely to bring you a lot of prospects ! Like the Google Adwords, You pay for the click service. Concretely, Facebook makes advertisers pay each time a user clicks on advertising. The system is therefore paid to performance. Advertisers set a daily budget to spend in advertising, As soon as the number of clicks corresponding to the budget is spent, Advertising ceases to appear on the screen.

Target its advertising

The price of advertising depends above all on the target that the advertiser wishes to aim. En effet, Facebook allows you to create filters on advertising display, in order to better target the recipients of advertising. It is possible to define target profiles as a function :

  • Age,
  • Sex,
  • Birthday date
  • Of the country of origin,
  • Of the city of origin
  • Training,
  • Employment,
  • Training,
  • Romantic situation,
  • Contacts sought,
  • Of the language used.

The more advertising is targeted, The more effective it will be… and the more its cost will increase ! The Facebook Force (And what sometimes puts him in embarrassment !) is indeed that it includes private data from 300 000 members, which opens the way to very targeted and more relevant marketing.

Furthermore, Note that the "employment" filter allows you to advertise B to B.
Finally, The site allows you to specify start and campaign closing dates, which can be interesting for events or promotions limited in time.

More information on these companions with web.

Phill

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