Eight key points to boost your growth with social networks

As long as they are well understood, les réseaux sociaux sont une véritable mine d'informations pour l'entreprise. Sometimes underestimated, les retours qu'ils permettent d'obtenir peuvent pourtant accompagner et participer à la croissance de la société. Human Resources, Relation Clients, Research & Development …all services can benefit from these lessons.

Eight key points to boost your growth : 

 

1 – Human Resources

Facebook is a great source of contact ! It is often difficult for an SME to quickly and effectively raise awareness among interesting profiles.. So with 30 recruitment in 2 years, our company was able to benefit from the support of its users by sharing job offers with them, touching up to 200.000 potential candidates.

2 – Customer Relationship Quality Monitoring

If good news spreads quickly on social networks, the bad ones spread even faster. Far from blocking negative comments, the company must use this feedback to improve its quality of service. Each message must receive a personalized response to enhance the brand image as quickly as possible.

3 – Service commercial

Beyond the simple commercial approach aimed at promoting the company's products, the sales department can also gain visibility on sales projections. En effet, social networks are an exceptional way to communicate with your customers. For example, it only takes around thirty minutes to get several hundred user feedback and anticipate the commercial performance or failure of the launch of a future product. !

4 – Research & Development

At a time when the competitive landscape of businesses – particularly SMEs – is more aggressive than ever, and that each development requires significant resources, it is urgent to understand the interest of social networks in this context. By allowing a target audience to express themselves regarding its future developments, it becomes easier to measure the interest and the degree of expectation in terms of innovation.

5 – International development

While Facebook has just reached one billion users by being present in every country in the world, social networks are a tool with international reach. Undoubtedly the best way to reach users across the entire planet in one click … A definite time saving for your activity abroad !

6 – Inventory management

Feedback from Facebook users thanks to the function « I like » ou « Like » for example are valuable information ! They give the opportunity, in some cases, to anticipate sales prospects and avoid stock shortages in particular.

7  – Partner promotion / networks

Thanks to social networks it becomes easy to inform your community : Where to find the products ? Which points of sale are affected? ? In which countries ? When ? etc. : and « plus » towards resellers and partners. It thus makes it possible to start new collaborations on the best possible bases., by giving customers the means to take a proactive approach towards them. At the same time, the company sends a dynamic and reassuring image to its professional partners..

8 – Communication

The desire of the main social networks to remain open to all offers the chance to companies and particularly SMEs to have at their disposal an extremely efficient tool to develop their activity. it is reassuring to see that there are still modes of communication where the intelligence and creativity of a small structure make it possible to fight with the colossal budgets of large international groups !

 

The great strength of social networks comes from their ability to establish a dialogue between the company and its user-clients., by involving them in the daily life of the company : his successes, his news, its events, but also and above all by asking them for feedback. By leaving a simple seller-buyer relationship, we create a united community around the same interest, from which the company can draw rich lessons.

 

 

source http://lecercle.lesechos.fr Jean-François Bandet