Facebook added the statistic at the bottom of each status (in number and percentage) of people reached by each status of your fan pages. Your figures probably vary between 15 et 30% of people affected.
It is now possible by paying a little (between 4 et 8 euros) to reach many more people.
I tested it for you and I managed to + of 50% of people affected
Publication promotion is reserved for pages including between 400 et 100 000 mentions « I like »
I explain to you in this video how to promote a status and I show you my tests and results.
